Search Engine Optimiztion Web Site Checklist for Search Engine Optimization Tip! Laziness is also a major contributing factor. Many webmasters feel it is just too hard or too time consuming to do search engine optimization. Web Site Checklist Print out this checklist and survey your web site. - How did you do? __ Does your home page answer the four principle questions? - What are you offering me? Are you trying to sell me something or is it a free information resource? Tip! Learn search engine optimization. - Why should I believe you? Credibility - What's in it for me? Benefit - Who are you? Contact Information and About You __ Is your home page greeting and message visible "above the fold", without scrolling down the page? __ Can visitors find information easily? __ Can Visitors get to important or common information in two clicks or less? __ Do you have a clear and consistent method of navigation throughout the web site? __ Can visitors bookmark individual pages? __ Can visitors easily find contact information, phone numbers or email addresses on every page? __ Does each page contain links to related topics, web sites, definitions, accessories, "buy now" or "contact now" (action option)? Tip! Blogs or SEO Blogs : Search engine optimization blogs are gaining popularity day after day. You can gain SEO Info and knowledge by visiting these blogs on a daily basis. __ Have you run a spell check on every page, and then checked to make sure you used the write words two? __ Have you provided your visitors with a reason to remember you and come back later? __ Can you visualize specific community members who will benefit from your web site? Slightly Technical Stuff __ Does every page have a unique Title? __ Does your Title contain the Keywords for the page, and vice versa? __ Are your Keywords also used in the test on the page? __ Are your page titles more than one word, and more than 30 characters? __ Do you have Alternate Text Tags for your images? __ Are your Metatags current? __ Do you use Text Links to other pages? (Spider Bots can not follow Buttons or Images) __ Have you submitted your pages to the Search Engines? __ Do you share reciprocal links? __ Have you optimized your HTML, and do your pages have 25% text or more (higher ratio is better)? Tip! keywords placed at the very end of a page are important because it tells the search engine that a page which started out describing a concept such as “search engine optimization” is still talking about it even at the very end. Cool Tools SEO Lite Toolbar - Install the Toolbar and check the link popularity on any web site http://www.download.com/SEO-ToolBar-Lite/3000-2379_4-10337328.html IBP (Internet Business Pages) FREE DEMO - "Optimize My Web Site" and compare to your competitors http://www.axandra-web-site-promotion-software-tool.com/download.htm XML Sitemap Generator - Automatically Generate a Sitemap and Metatags http://www.xml-sitemaps.com/ Google Keyword Tool - See the Current most popular Keywords used to Search the Web https://adwords.google.com/select/KeywordToolExternal ______________________________________________________ Words of Wisdom "I invented the Internet." - Al Gore Tip! Basic search engine optimization (SEO) is a minimum you must do for your site, otherwise NO ONE will ever find it. "Words are of course, the most powerful drug used by mankind" - Rudyard Kipling http://www.rawpowerwriting.com "When my father was a child, he played with other children in the neighborhood. When I was a child, we watched television shows about children around the world, interacting with other children and playing in their neighborhoods. Now I watch my son connect to the Internet and play with children around the world." - John Mehrmann http://www.ExecutiveBlueprints.com John Mehrmann is an authority on emotional intelligence, talent management and organizational development. He is a consultant, coach, trainer and speaker with Executive Blueprints Inc., an organization devoted to improving business practices and developing human capital. http://www.ExecutiveBlueprints.com is an on-line resource with self-paced tutorials, tools, exercises, educational and inspirational articles contributed from experienced professionals. Additional materials are available from http://www.InstituteForAdvancedLeadership.com.