Search Engine Optimiztion Search Engine Optimization, Will Google Remain King? Tip! If you decide to hire professional help, start with your web development company - see if they provide search engine optimization and website promotion services or if they can recommend someone who does. It is amazing how Google has become this godlike oracle to many webmasters and Search engine optimizers. If there is an update or rumor of a change in the search engine algorithm a shock wave is felt throughout the respective SEO communities. Revenues will ebb and flow like the changing tides on an ocean shore. Dropping from page 1 in the Google Search Engine for your targeted keywords or search term can be a cataclysmic event. Google has many rules and guidelines as to the proper way to optimize your website to fit to their codes. To feel the wrath of the mighty Google search god your website can exiled into a toxic wasteland never to receive a page view. There is a term used my many who inhabit the search engine optimization field about a Google sandbox. This is one sand box that your or your clients website does not want to play in. In theory if you add too many links to your site, in too short a period you will be placed in Google's penalty or sandbox. If you inhabit the unfriendly confines of the Sandbox, your search terms and keywords will be hundreds of pages deep in search engines. The terms or phrases are then basically rendered useless. After a period of 6 months or greater your website may emerge from the sandbox and start to climb in rankings Google is the search king now, but as the search engine world evolves we will see if they can be dethroned. link exchange