Search Engine Optimiztion Search Engine Optimization, What is Anchor Text? Tip! keywords placed at the very end of a page are important because it tells the search engine that a page which started out describing a concept such as “search engine optimization” is still talking about it even at the very end. Links pointing to your website, are the foundation which allows targeted keywords or terms to rank highly in the search engines. To make an inbound link to your website even more valuable, you need to employ a SEO technique creating anchor text. Anchor text is the text the web visitor sees on the web page, which is hyperlinked to your domain name or URL. Anchor text is adding a keyword or series of terms that you wish to rank highly on . Simply supply your domain name or URL and add the targeted words. Example html code below A href="http://www.yoursitename">Top Site The anchor text is Top Site this is the text that will show up on the web page and when a user clicks on the hyperlink it will take them to your website. There are two values to this technique, number one; you can receive targeted web visitors looking for the term "Top Site". Secondly, when the search engines scour the web for data they will see the term top site points to your website. If there are many links with the anchor text "Top Site", pointing to your site, there is a good chance you will rank very highly on the anchor text term, in this case "Top Site". Focus on anchor text with your link partners. Anchor text is an important way of showing the search engines, as well as your visitors, exactly what they're getting when they land on the page. Anchor text is a powerful way to raise your ranking for targeted search terms. link exchange